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A Royal Telling Off

The 7 Deadly Sins Web Content Sins

There are two key elements to successful online marketing:

1) Driving visitors to your web site

2) Engaging your visitors, so that they act on the information you provide, and keep coming back.

To help you focus on engaging customers, I have put together a list of  'The 7 Keys Deadly Sins of Web Site Content' - The things that we as e-business and marketing managers, should avoid at all costs:

1: Cluttered and excessive content - Overwhelming visitors
2: Asking too much information on survey and registration forms
3: Lack of information such as legal disclaimer, contact names, numbers and physical addresses.
4: Poor quality content - Badly written, spelling, presentation
5: Content not search engine friendly
6: Badly designed and not accessible
7: Lack of fresh content

Related Articles

Article Why is RSS the King of Kings?    Article How to Reshape the Publishing Industry

Learn how to create engaging customer journeys and the basics of personalisation

I will share with you some valuable insights about content on personalisation during our Content Strategy and Management Course

Need help with Content Strategy or Customer Experience?

If you need help with web content strategy or improving sales conversions on your web site, please contact us

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DEBORAH COLLIER


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Deborah Collier - eBusiness Consultant

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Author: Deborah Collier, 23rd July 2008

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