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The 7 Deadly Sins Web Content Sins
There are two key elements to successful online marketing:
1) Driving visitors to your web site
2) Engaging your visitors, so that they act on the information you provide, and keep coming back. |
To help you focus on engaging customers, I have put together a list of 'The 7 Keys Deadly Sins of Web Site Content' - The things that we as e-business and marketing managers, should avoid at all costs:
1: Cluttered and excessive content - Overwhelming visitors
2: Asking too much information on survey and registration forms
3: Lack of information such as legal disclaimer, contact names, numbers and physical addresses.
4: Poor quality content - Badly written, spelling, presentation
5: Content not search engine friendly
6: Badly designed and not accessible
7: Lack of fresh content
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NEWSLETTER |
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DEBORAH COLLIER |
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