The 7 Deadly Sins Web Content Sins
There are two key elements to successful online marketing:
1) Driving visitors to your web site
2) Engaging your visitors, so that they act on the information you provide, and keep coming back.
I have put together a list of 'The 7 Keys Deadly Sins of Web Site Content' - The things that I believe we as e-business managers, should avoid at all costs:
1: Cluttered and excessive content - Overwhelming visitors
2: Asking too much information on survey and registration forms
3: Lack of information such as legal disclaimer, contact names, numbers and physical addresses.
4: Poor quality content - Badly written, spelling, presentation
5: Content not search engine friendly
6: Badly designed and not accessible
7: Lack of fresh content
Learn how to create engaging customer journeys and the basics of personalisation
I will be sharing a few insights on basic personalisation during our forthcoming
Content Strategy and Management Course |
Need help with Content Strategy or Customer Experience?
If you need help with web content strategy or are interested in how to achieve ultimate personalisation for your organisation, please contact us |
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