Course Content

Understand your audience

• Gain a clear understanding of your target audiences
• Learn how to create engaging customer journeys for your customers
• Understand their psychology and how to engage them on your web site
• Learn how to target and get closer to your audience

Web Content that Sells

• Learn how to avoid the '7 Deadly Web Content Sins'
• Get our 12 Keys to Content Success
• Learn how to write and present text effectively on the Internet
• Learn how to use your web site to build trust
• Find out what media to use to present your ideas
• Gain valuable key selling phrases for your web site
• A look at cutting edge technologies for content
• Content considerations: Who, what, why, when and how?
• Web 2.0 - 3.0 uses and benefits
• Optimising your web site for social media

Web Content and Information Architecture

• Learn how to structure and plan marketable content for maximum customer and user experience
• IA and Wireframing Workshop: Prepare and architect optimised navigation and page layouts

Writing for the Web and SEO

• Learn how to grab your readers attention in a few seconds
• Learn and prepare the key elements of search engine optimisation
• Learn how to search engine optimise your text
• Understand how to balance the customer experience with search engine optimisation
• Learn how to optimise your text so that it readable on the Internet

Training Program Navigation:

5-Day Course Overview, Dates and Pricing Day 1 - E-Commerce Planning Day 3 - Web Merchandising for Optimum Sales Day 4 - Online Marketing for Retailers Day 5 - COB Certification - Review, Exercises and Exam