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5-Day E-Commerce Management Program - COB Certified E-Commerce Manager
Day 4 - Online Marketing for Retailers
Learn how to market your online store, products and services effectively to your target audience, in an engaging way. |
Course Content
Marketing Planning
- Marketing and your customers
- Principles of marketing
- The art of effective messaging
- Digital marketing strategy
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Digital Advertising
- Search Engine Marketing
- Pay-Per Click Workshop
- Viral and Affiliate Marketing
- Banner and Video Advertising
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Email Marketing
- Leveraging Business Email
- Email Marketing Statistics
- Email v Direct Marketing
- Email Marketing Best-Practice Guide
- Email Marketing Workshop
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Introduction to Social Media
- What is Social Media?
- Why is it important for marketing?
- What are the dangers of social media?
- What are the right tools for you?
- How do we use them?
- Social Media Workshop
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Training Program Navigation:
Seeking a focused digital marketing course? Certified Digital Marketing Manager Program |
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MORE COB QUALIFICATIONS |
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BESPOKE TRAINING |
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"Your tailored marketing program has enabled us to formulate a digital marketing strategy. We have taken away a lot of practical actions and strategy to drive our e-commerce forward". Ed Webb, Chairman Webbs Garden Centres and webbsdirect.com more 
Bespoke Training
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Course Enquiries:
UK: 0845 838 4869
International: +44 845 838 4869
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