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Get Chatting and Improve Your Google Ranking

Did you know that the more links you have to your web site, the better the search engine ranking?

It's great if you can get quality web sites to link to your content, but how about some of your own online PR? As well as online web site directories where you can submit your site, there are also online forums, blogs and social networking communities which allow you to link to your web address.

Online PR is essential to any e-marketing strategy! Spreading the word about your web site and business, when chatting in forums, posting articles, blogs and ads is effective. You should leave a coded link to your web site each time. Here are a few tips:

  • When you leave a forum posting ensure you make a HTML link to your content. e.g. <A HREF="http://www.madammusic.com">The funkiest Music Portal on the Net</A>

  • Rather than leave a link which says the name of your web site, make the link something meaningful. This will improve your google ranking. E.g. http://www.artisan-decor.co.uk - a decorating company, could use the following example links:

    Quality Decorators

    Berkshire Decorators

    Windsor Decorators

    My Decorating Company

  • Ensure that the forums you subscribe to are meaningful to your web site or business. Nothing worse than being spammed about viagra or motorcycle parts on a music portal.

  • Write and post quality articles about your site/business/interest in blogs and link back to your site.

  • Join social and business networking sites such as myspace and ecademy. When you make a posting or comment, ensure you always leave a link to your site. On some sites you can code an attractive graphic into your signature, which advertises and links back to your site.

Need help with Search Engine Marketing and best-practice use of social media? Let us help

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Author: Deborah Collier, 19th March 2008

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