E-Business Management Course - The A-Z of online business for managers - 5-Day Instructor-Led Course

The essential course for any business owner, web manager or marketer, embarking on getting their business online or improving an existing presence. Practical learning throughout the course, provides a solid foundation for aspiring e-business managers, as well as those wishing to improve their skills and knowledge.

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Engage your customers to buy, subscribe and interact.

Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content, that will attract and retain users and customers.

Understand your audience

• Gain a clear understanding of your target audiences
• Learn how to create engaging customer journeys for your customers
• Understand their psychology and how to engage them on your web site
• Learn how to target and get closer to your audience

Web Content that Sells

• Learn how to avoid the '7 Deadly Web Content Sins'
• Get our 12 Keys to Content Success
• Learn how to write and present text effectively on the Internet
• Learn how to use your web site to build trust
• Find out what media to use to present your ideas
• Gain valuable key selling phrases for your web site
• A look at cutting edge technologies for content
• Content considerations: Who, what, why, when and how?
• Web 2.0 - 3.0 uses and benefits

User-Generated Content

• Find out if user-generated content will enhance your web site offering.
• Understand the associated risks
• Come away with the right options for your business

Web Content and Information Architecture

• Learn how to structure and plan marketable content for maximum customer and user experience
• Workshop: Create a navigation structure
• Workshop: Architect optimised page layouts

Writing for the Web

• Get key selling phrases for your organisation
• Learn how to grab your readers attention in a few seconds
• Learn how to search engine optimise your text
• Understand how to balance the customer experience with search engine optimisation
• Learn how to optimise your text so that it readable on the Internet

Web Content Publishing

• How to effectively manage content
• Defining requirements for a content publishing system

Day 1 - E-Business Planning
Day 2 - E-Commerce
Day 4 - Online Marketing and Branding
Day 5 - Optional - COB Certification - Review and Exam

Course pricing
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