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E-Business Management Course - The A-Z of online business for managers - 5-Day Instructor-Led Course
The essential course for any business owner, web manager or marketer, embarking on getting their business online or improving an existing presence. Practical learning throughout the course, provides a solid foundation for aspiring e-business managers, as well as those wishing to improve their skills and knowledge.
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Course Content
Day 3 - Content Strategy - Web Content Cookery
This day can be booked individually as a 1-day course - Read further course details
- Types of web site content, use and value (e.g. multimedia, text, animation etc)
- Content Considerations: Who, what, why and how?
- A look at Cutting Edge Technologies for Content
- How to structure and plan your content for maximum customer and user experience, and marketability.
- Web 2.0 - 3.0 uses and benefits
- User-generated content
- How to effectively manage content
- Defining requirements for a content publishing system
- How to avoid the 7 deadly sins of web site content
- 15 Top tips for writing successful web site content (including some SEO tips)
- 12 Keys to web content success
- Workshop: Create a navigation structure
- Workshop: Plan web site content and pages
- Workshop: Writing for the web
Day 1 - E-Business Planning
Day 2 - E-Commerce
Day 4 - Online Marketing and Branding
Day 5 - Optional - COB Certification - Review and Exam
Course pricing
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CERTIFICATION |
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CLIENT TESTIMONIALS |
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"Your content cookery seminar was very insightful. We have now started implementing those ideas in our web site " - Femi
Ojemuyiwa, IT Web Manager Maidstone Borough Council
"I really liked your content cookery seminar. It was very informative. I loved the case studies and could really relate to the examples you used" - Carolina Chin, Wealth Management, Royal Bank of Canada
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