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E-Business Management Course - COB Certified E-Business Manager
Day 4 - Content Strategy and Management
Engage your customers to buy, subscribe and interact.
Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content. This powerful training will help you to increase sales through you web site, as well as improve overall user experience. |
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Understand your audience
- Gain a clear understanding of your target audiences
- Learn how to create engaging customer journeys for your customers
- Understand their psychology and how to engage them on your web site
- Learn how to target and get closer to your audience
Web Content that Sells
- Learn how to avoid the '7 Deadly Web Content Sins'
- Get our 12 Keys to Content Success
- Learn how to write and present text effectively on the Internet
- Learn how to use your web site to build trust
- Find out what media to use to present your ideas
- Gain valuable key selling phrases for your web site
- A look at cutting edge technologies for content
- Content considerations: Who, what, why, when and how?
- Web 2.0 - 3.0 uses and benefits
- Optimising your web site for social media
Web Content and Information Architecture
- Learn how to structure and plan marketable content for maximum customer and user experience
- IA and Wireframing Workshop: Prepare and architect optimised navigation and page layouts
Writing for the Web and SEO
- Get key selling phrases for your organisation
- Learn how to grab your readers attention in a few seconds
- Learn how to search engine optimise your text
- Understand how to balance the customer experience with search engine optimisation
- Learn how to optimise your text so that it readable on the Internet
Web Content Publishing
- How to effectively manage content
- Defining requirements for a content publishing system
Course Program Navigation:
Seeking more training like this? Discover our bespoke training and web merchandising training !
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CLIENT TESTIMONIALS |
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Recent Testimonials
"I highly recommend the content strategy course.
It was very interesting and informative. The hands-on exercises were particularly useful.", Emma Bishop, Product Manager, Skype
"The content strategy course was flexible to cater to the individuals needs of each attending. The trainer was very engaging and personable", Alex Burford, Content Manager, Warner Music
"The Content Strategy course was incredibly useful. The course and trainer have made me even more enthusiastic about my role", Mhairi McKenzie, E-Commerce Co-ordinator, The Dune Group
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MORE COB QUALIFICATIONS |
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Course Enquiries:
UK: 0845 838 4869
International: +44 845 838 4869
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