E-Commerce Course - Shopping Cart Concept

E-Business Management Course - The A-Z of online business for managers - 5-Day Instructor-Led Course

The essential e-business course for any business owner, web manager or marketer, embarking on getting their business online or improving an existing presence. Practical learning throughout the course, provides a solid foundation for aspiring e-business managers, as well as those wishing to improve their skills and knowledge.

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Course Content

Day 2 - E-Commerce

E-Commerce Advantages and Disadvantages
Why Do Customers Buy Online?
Elements of a Successful Storefront
Online Store Considerations Choosing an online store package
Requirements for bespoke development
Stock, Tax, Shipping, security and Accounting
How to set-up Secure Online Payments
How to plan for successful and profitable e-commerce
Avoiding the Pifalls
Understanding Multi-Channel Environments
Web Merchandising
Social Merchandising Strategy
Customer Experience Shopping
E-Commerce Law and Project Management is covered in Day 1
E-Commerce Marketing is covered is Day 4

Day 1 - E-Business Planning
Day 3 - Content Strategy and Management
Day 4 - Online Marketing and Branding
Day 5 - COB Certification - Review and Exam

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CERTIFICATION

Become COB Certified Certificate in Online Business

CLIENT TESTIMONIALS

"Your course gave me a good understanding of e-commerce and e-business management. It was well-presented and relaxed - which was great" - Renata Randawa, Web Merchandiser, John Lewis

"Your course highlighted important areas we have overlooked", Shelley Rosenberg, Internet Marketing Manager, Kenwood

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