E-Business Management Course - The A-Z of online business for managers - 5-Day Instructor-Led Course

The essential course for any business owner, web manager or marketer, embarking on getting their business online or improving an existing presence. Practical learning throughout the course, provides a solid foundation for aspiring e-business managers, as well as those wishing to improve their skills and knowledge.

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Day 4 - Online Marketing and Branding

This day can be booked individually as a 1-day course - Read further course details

• Online Branding
  • What is a brand and why is so important?
  • Online Branding Considerations
  • Creating Branding and Design guidelines
  • Logos and Trademarks
  • Brand Equity
• Online Marketing - Create a Plan
  • Web Measurement & Analytics
  • E-mail Marketing
  • Search Engine Marketing
  • Affiliate Marketing
  • Mobile Marketing - An introduction
  • Interactive Advertising
  • Online PR and Social Media
  • Paid Search
  • Multi Channel Marketing

Day 1 - E-Business Planning- Recipe for Success
Day 2 - E-Commerce - Essential Ingredients
Day 3 - Content Strategy and Management - Content Cookery
Day 5 - Optional - COB Certification - Review and Exam

Course pricing
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