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Content Strategy and Management
Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content, that will attract and retain users and customers.
We offer a number of workshops and training solutions for planning and managing web site content.
If you are interested in our on-site training please contact us, alternatively please view our public courses below.
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The Average British Internet User spends:
164 minutes per day online
148 minutes watching TV
Are you giving your web site content the attention your customers deserve?
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"It was very informative. I loved the case studies and could really relate to the examples you used" - Carolina Chin, Wealth Management, Royal Bank of Canada
"Very insightful" - Femi
Ojemuyiwa, IT Web Manager Maidstone Borough Council |
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1-Day of Content Cookery
- Types of web site content, use and value (e.g. multimedia, text, animation etc)
- Content Considerations: Who, what, why and how?
- A look at Cutting Edge Technologies for Content
- How to structure and plan your content for maximum customer and user experience, and marketability.
- Web 2.0 - 3.0 uses and benefits
- How to effectively manage content
- Defining requirements for a content publishing system
- How to avoid the 7 deadly sins of web site content
- 15 Top tips for writing successful web site content (including some SEO tips)
- 12 Keys to web content success
- Workshop: Create a navigation structure
- Workshop: Plan web site content and pages
- Workshop: Writing for the web
Upcoming Public Course Dates:
There are currently no public dates scheduled.
Please Contact us for information on in-house courses.
Price: £495+VAT
Includes Coffee/Tea/Refreshments, Lunch and High-Quality Course Materials to take home
Book your course
Client Testimonials
Our E-Business Management Course also includes the Content Strategy and Management training. This essential course is available alone or with an option to take the Certificate in Online Business. Find out more |
