Content Strategy and Management

Learn how to plan, prepare and publish engaging, marketable, valuable and accessible web site content, that will attract and retain users and customers.

Are you making enough money through your web site?

1-Day of Content Cookery 14th January, London Bookings are now closed (Please contact us for future dates)

• Types of web site content, use and value
• Content considerations: Who, what, why, when and how?
• A look at cutting edge technologies for content
• How to structure and plan your content for maximum customer and user experience, and marketability.
• Web 2.0 - 3.0 uses and benefits
• How to effectively manage content
• Defining requirements for a content publishing system
• How to avoid the 7 deadly sins of web site content
• 15 Top tips for writing successful web site content (including some SEO tips)
• 12 Keys to web content success
• Workshop: Create a navigation structure
• Workshop: Plan web site content and pages
• Workshop: Writing for the web
• Workshop: The Art of Customer Engagement - View Workhop Content