Why invest in web content expertise?
"One tiny change to our website’s formatting led to an extra £1 million in revenue over the
course of a year – so details really do make the difference!" David Walmsley, Head of Web Selling at John Lewis
Source: Echo E-Buiness White Paper -
E-Business Evolution 2009 |
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Are you sick of losing money through your web site?
 Learn how to engage your customers to buy, subscribe and interact - Customer Engagement Workshop
Understand your audience
- Gain a clear understanding of your target audiences
- Learn how to create engaging customer journeys for your customers
- Understand their psychology and how to engage them on your web site
- Learn how to target your audiences and become closer to them
Web Content that Sells
- Learn the '7 Deadly Web Content Sins' to avoid
- Get our 12 Keys to Content Success
- Learn how to write and present text effectively on the Internet
- Learn how to use your web site to build trust
- Find out what media to use to present your ideas
- Gain valuable key selling phrases for your web site
User-Generated Content
- Find out if user-generated content will enhance your web site offering.
- Understand the associated risks
- Come away with the right options for your business
A Fun and Interactive Workshop Packed with Case Studies
Where and When?
This workshop is
is currently available as part of our 1-day Content Strategy Course or any of our 5-day Programs
Please contact us if your are interested in tailor-made workshops |
