Learn how to create a powerful e-business strategy!

Day 1 - E-Business Planning - Recipe for Success

Learn how to plan effectively for online business to save time, resources and money. This valuable strategy and planning day will equip you with the necessary tools to develop and plan your e-business strategy.

E-Business Strategy

• Understand the meaning and scope of e-business
• Find out what models fit your business
• Discover the essential elements of a strategic plan
• Learn planning using the Echo E-Strategy Methodology™
• Start your own Strategic Plan

E-Risk Management

• Identify E-Business risks
• Learn how to avoid disasters
• Discover the importance of contingency planning
• Learn about potential security risks
• Understand e-Risks and why management is essential to any organisation building an online presence
• Discover legal and reputational risks
  • Intellectual Property
  • Privacy and Data Protection
  • E-Commerce Law
  • Accessibility
• Learn how to formulate organisational E-Risk Guidelines

E-Project Management - An Introduction for Managers

• Understand the scope and scale of e-business projects
• Find out how to successfully manage e-business projects
• Identify e-project challenges and special considerations
• Get a definition of successful e-business projects
• Discover how to select and work with developers and agencies effectively
• Gain an experts insight into cost-saving project management tools

Day 2 - E-Commerce
Day 3 - Online Marketing and Branding
Day 4 - Content Strategy and Management
Day 5 - Optional - COB Certification - Review, Exercises and Exam