E-Commerce Sales on the Increase

Amongst the doom and gloom of the economic downturn, glimmers a ray of light!

It’s official! E-Commerce sales are still on the up!  UK Retail sales for November have fallen 2.2%, compared to November in 2007, according to the British Retail Consortium.  However, other channels such as mail order and e-commerce are on the increase.

“Non-food non-store sales in November were 9.5% higher than a year ago”. (KPMG and the British Retail Consortium)

This represents a slower growth than in previous years, but is still a positive sign for those wishing to invest in e-commerce. Lets examine why.

Businesses have changed their advertising strategy, with more focus on the internet. This has not only meant reduced costs, but also immediate calls-to-action, for online buyers seeking competitive sales prices, convenient ordering and delivery, wider range of products and the ability to compare prices and benefits against other merchants.

Businesses who are not investing in e-commerce are missing out on a golden opportunity to increase sales, reduce costs, and beat their competitors, but they need to ensure that it is done well. Understanding buying behaviour and investing in their customers’ online shopping experience will be key to their e-commerce strategy and success.

Help with E-Commerce - Consultancy
Learn about E-Commerce - 1-Day E-Commerce Course
Selling over the Internet for SMEs - Online Course

Visit our consultancy web site for help with implementing ideas or strategy development