What will you learn?

For an optimised learning experience with immediate feedback, this powerful course is delivered over four days

Day 1: Planning your Internet Business

Starting a business online, like any business, requires careful planning.  Learn how to plan effectively for your online business, to avoid disastrous mistakes and maximize the potential of your ideas.

• Understand the potential risks and how to manage them
• Discover the kind of resources you will need
• Find out how to effectively manage resources and your e-business project.
• Investigate revenue models and how you might generate profits.
  
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Day 2: Selling and Taking Payments through Your Web Site

Learn the essential ingredients of selling over the Internet from the technical, legal and security aspects, to the customer needs.

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Day 3 - Planning an Engaging Web Site

Learn how to structure your web site and how to plan, and implement content so that it engages and sells.

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Day 4 - Marketing Your Internet Business

Understand a variety of Internet marketing techniques and tools, their costs, benefits and the pitfalls to avoid.

Discover some cutting-edge technologies and find out how they might fit into your marketing plan.

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