What will you learn?

You will discover how to prepare an optimal marketing plan for your business, which employs powerful customer engagement and cost-saving ideas. You will learn how to use some cutting-edge technologies and learn tips of the trade from a leading e-business marketing expert.

Marketing Planning

• Marketing and your customers
• Principles of Marketing
• The Art of Effective Messaging
• E-Business Revenue Models and Pricing
• Effective Brand Strategy

Digital Advertising

• Search Engine Marketing
  
• Pay-Per Click Workshop
• Viral and Affiliate Marketing
• Banner and Video Advertising

Email Marketing

• Leveraging Business Email
• Email Marketing Statistics
• Email v Direct Marketing
• Email Marketing Best-Practice Guide
• Email Marketing Workshop

Introduction to Social Media

• What is Social Media?
• Why is it important for marketing?
• What are the dangers of social media?
• What are the right tools for you?
• How do we use them?
• Social Media Workshop

Discover the rest of your course!

Day 1: Planning Your Internet Business
Day 2: Selling Through Your Web Site
Day 3: Planning an Engaging Web Site

If you have any questions about this course, please contact us today!