Course Times 9:00am - 5:30pm
(The course will start with refreshments, open discussion and formalities at 9am, followed by a prompt start at 9:30am)
Course Content
Introduction
- Introducing the Marketing Plan
- E-Marketing Plan and Strategy
Online PR and Social Media
- Online as part of PR Plan
- Online PR Techniques
- Press
- Newsletters
- Blogs, Forums, Widgets and Wikis
- Social and Business Networking
- Pod Casting and Web Casting
- Virtual Worlds
- Linking Strategy
- Cutting-Edge Social Media Tools
- Hands-on Workshop
Viral Marketing
- Affiliate Marketing
- Viral Marketing Tools
- Media Campaigns
Email Marketing
- Benefits of Email Marketing
- Email v. Direct Marketing
- Email Marketing Statistics
- Leveraging Business Email
- Registration and Management Tools
- Email Content Types
- Hands-on Workshop
Online Advertising
- Techniques for Advertising your Web Site
- Banner Ads
- Pricing and Budgeting
- Design, Campaign Considerations
- Video Banner Ads
- Video as an advertising medium
- Pay-Per-Action(CPA), Pay-Per-Click (CPC) and Cost-Per-Thousand (CPM)
- Leveraging the Power of Search
- Search Engines
- Pay-Per-Click Advertising
- Where to Advertise
Search Engine Optimisation
- Understanding the nature and benefits of SEO
- Understanding Search Engines and Ranking
- Top 10 SEO Techniques
- Search Engine Submission
- Typical SEO Costs
- Hands-on Workshop
Measuring Success
- Types of Web Analytics Tools
- Benefits and Disadvantages
- Analysing Metrics
- Reporting
Online Branding
- What is Branding?
- Brand Attributes
- Business Names and Domain Names
- Product Branding versus Business Branding
- Elements of a Successful Logo
- Choosing the Right Colours
- Use of Slogans and Language
- Design and Brand Images
- Preparing E-Branding Guidelines
Course Pricing
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