The changing face of web content – Personalisation for all

Personalisation has come to the forefront again recently, as organisations seeking the competitive edge, maximise the value of their online presence, strengthen customer loyalty and increase staff efficiency.

For the big boys alone?

I have been working on strategies and solutions for web personalisation over the last few years, but it’s nothing new. We were personalising content for customers and employees several years ago at PriceWaterhouseCoopers.  But personalisation is not just for the big boys!! Technologies, and more importantly ideas around leveraging those technologies, have evolved, to allow smaller organisations the ability to engage their users in a personalised way.

Giving customers and users content that is relevant to them at all times, is the ultimate in personalisation.  So the key questions on most business leaders minds are - Is personalisation for us?  What level of personalisation do we need and how do we best implement it?

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