The publishing industry is in a position of both challenge and opportunity. The key challenges concerning publishers, include copyright and reproduction of digital products such as books and other media, how to monetise and productise their content, what revenue models to employ and dealing with a shortage of in-house digital expertise.

Deborah Collier Chief Strategist and Managing Director at Echo E-Business discusses and offers advice to publishers about these challenges and harnessing opportunities.

The Digital Age has brought about a number of benefits to publishers.  The greatest opportunity is the ability to reach a greater audience with digital content, and use it to promote and upsell to more lucrative high-value digital and non-digital products and services.

When we sell content online, piracy and copying is inevitable, and risk at best, can only be minimised. So the key questions, which also faced the music industry include:-Should we embrace and digitise our content? Is this a profit generating opportunity for us? and how do we cope without the skills?

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