Social Media Marketing Training for the Hospitality Industry
How are your building relationships with your customers?
Whether you are a small hotel owner, a marketing, PR or sales professional in the hospitality industry, social media is the ideal way to build relationships with your customers.
Our social media marketing course will help enhance your reputation, build your brand, generate advocacy, and encourage guest loyalty.
Delivered by a leading e-business expert, this program contains high-impacting insights tailored to the needs of the hospitality industry.
What will you learn?
Introduction to Social Media
- What is social media?
- Social media networks and social media applications
- Realise the benefits
- Understand the challenges and avoid the pitfalls
- Learn how to avoid wasting time
- Gain valuable insights into online networking using social media
Your Social Media Game PlanTM
Using expert strategic advice and tips relevant to the hospitality industry, get started with your own Social Media Game Plan.
- Learn how to search engine optimise your profiles, links and content
- Find out the right online networks to invest your time and energy
- Learn and develop social media ideas for your web site
- Discover how social media connects to your other marketing activities
- Understand how to generate online advocacy and leverage social media as a viral marketing channel.
The Right Applications for You
Discover at least three technologies suitable for your industry and find out how to to employ them effectively.
- Hands-on training
- Set-up and get started with social media networks
- Understand how to engage with your audience
- Complete your Social Media Game Plan™